PR
Public Relations efforts provide an opportunity for our target to hear about the Ruth’ s Chris brand. Beyond a basic Google search, one can find posts on personal foodie blogs chronicling experiences at Ruth’ s Chris. These include photos of food and reviews of the restaurant. Celebrities like Kim Kardashian have been spotted dining at Ruth’ s Chris, and celebrity blogs have covered these appearances, earning Ruth’ s Chris media coverage.
More recently, Ruth’ s Chris was in the news when they offered a promotion at their Ann Arbor location. They promised to match the University of Michigan ' s winning point differential over Rutgers with discounted meals Sunday through Thursday of the week after the game. Michigan won by 78 points, but the promotion was capped at a fifty percent discount. Steps: 1( For the Sizzle), 2 & 3
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