Whether it’ s the next day at work or the next time they log onto Facebook, our target now has an opportunity to share their experience with their networks, both virtual and physical. The most powerful recommendation our target could give is through word of mouth. This could mean telling family or friends about their experience out of the blue or mentioning it when the topic is brought up in conversation. Word of mouth recommendations are the most trusted, because hearing advice in person is more trustworthy than seeing it online. On the other end, our target may log onto Yelp, TripAdvisor, Eatery. com or any social media outlets to describe their experience virtually. They may leave a review( positive or negative), text / email / share pictures about the experience, or talk about it in any way on social media. Direct reviews( such as rating a restaurant 4 out of 5 stars) have more impact than others, but it’ s important to remember that our target is more likely to write a review after a negative experience than a positive one. It’ s also important to note that our target is more likely to leave a positive note on a local restaurant than a large restaurant or a franchise. Either way, our target is finished with their experience, and they’ re ready to talk about it.
53