• What drives our target Our target is driven by convenience, location and menu when considering where to eat.
• Trying new restaurants Our target is most willing to try a new restaurant if it is recommended by friends or family.
• Researching habits Our target consults a variety of sources including websites and food and travel apps like Yelp and Open Table; however, they do not heavily consult social media.
• The experience Our target considers fine dining an experience more than just a meal.
• Evaluating When our target is evaluating fine dining restaurants, they consider service, followed by food quality as most impotant. They consider price only in relation to whether they had a quality experience.
• Local restaurants Our target prefers local restaurants with an unique appeal over chain restaurants.
Reccuring Themes:
OVERALL FINDINGS
• What drives our target Our target is driven by convenience, location and menu when considering where to eat.
• Trying new restaurants Our target is most willing to try a new restaurant if it is recommended by friends or family.
• Researching habits Our target consults a variety of sources including websites and food and travel apps like Yelp and Open Table; however, they do not heavily consult social media.
• The experience Our target considers fine dining an experience more than just a meal.
• Evaluating When our target is evaluating fine dining restaurants, they consider service, followed by food quality as most impotant. They consider price only in relation to whether they had a quality experience.
• Local restaurants Our target prefers local restaurants with an unique appeal over chain restaurants.