Ruth's Chris Brand Project | Page 30

Lauren loves trying new restaurants and getting people together to share a meal. Lauren is a planner, so when it comes to fine dining she is normally the one to have the final say and make the reservation. She asks for opinions from friends and coworkers and uses Yelp to look at peer reviews before deciding on a restaurant. Lauren has a preference for local restaurants due to the variety they provide, and says she’ s not willing to spend a lot of money to eat the same meal twice. She follows lots of local restaurants on social media, but said she may follow chains if they post about special menu items or events.

IN-DEPTH INTERVIEWS

Lauren

Age: 28 Lives: Peoria, Illinois Occupation: Communications Consultant

Lauren loves trying new restaurants and getting people together to share a meal. Lauren is a planner, so when it comes to fine dining she is normally the one to have the final say and make the reservation. She asks for opinions from friends and coworkers and uses Yelp to look at peer reviews before deciding on a restaurant. Lauren has a preference for local restaurants due to the variety they provide, and says she’ s not willing to spend a lot of money to eat the same meal twice. She follows lots of local restaurants on social media, but said she may follow chains if they post about special menu items or events.

" I prefer local restaurants. Each local place brings something new. Chains have very similar atmospheres, and I want something more unique on the menu.”

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