Colleen associates fine dining with special occasions and date night with her husband. She holds word of mouth recommendations from family and friends in the highest esteem, but also looks to food bloggers for restaurant reviews. It’ s a treat for her and her husband to eat at a fine dining restaurant, so she prefers to go to a new place each time and likes restaurants that have a varied menu. Colleen follows small, local restaurants on social media instead of large chains. She likes to see photos of food and said she would be more likely to follow a restaurant on social media if it posted special menu items and information about special events.
IN-DEPTH
Colleen
Age: 30 Lives: Jupiter, Florida Occupation: Country Club Director
Colleen associates fine dining with special occasions and date night with her husband. She holds word of mouth recommendations from family and friends in the highest esteem, but also looks to food bloggers for restaurant reviews. It’ s a treat for her and her husband to eat at a fine dining restaurant, so she prefers to go to a new place each time and likes restaurants that have a varied menu. Colleen follows small, local restaurants on social media instead of large chains. She likes to see photos of food and said she would be more likely to follow a restaurant on social media if it posted special menu items and information about special events.
" I’ d like to see recipes from restaurants on social media. If I’ m going to choose fine dining, I’ d rather go to a local place than a chain. If I’ m going to spend the money, I want the menus to be constantly changing. I would choose a local restaurant nine times out of ten."