Ruskin Lane Consulting Autumn 2013 | Page 17

EVENTS REPORTS St Mark’s Basilica roof drawn by the architectural splendour of the city and its many famous churches such as the Byzantine masterpiece of St Mark’s Basilica. It should be said that many consider this number unsustainable and are calling for a cap to be put in place to protect the heritage and infrastructure. Don Gianmatteo Caputo, Director of the Pastoral Tourism and Cultural Heritage for the Patriarchate of Venice and Director of Museo Diocesano d’Arte Sacra, discussed how they are managing this tourism. Of primary concern is that the churches remain first and foremost sacred places and do not become simply museums. They have introduced a variety of measures to ensure the atmosphere of the churches is not compromised, whilst at the same time enabling as many people as possible to enjoy their surroundings. In order to meet the maintenance costs they introduced the ‘Chorus Pass’ which, for €10, grants access to 16 churches across the city for a whole year, representing a substantial saving on the €3 individual charge. Although some may be nervous about charging admission to churches, there are no charges during service times. The money is distributed amongst the churches and makes a significant contribution to their upkeep. Whilst we may not be faced with the same issues of mass tourism in Scotland, faith tourism still has its part to play and is by no means limited to grand urban cathedrals. For example, Iona Abbey attracts 40,000 visitors to the small Hebridean island each year alone. In rural areas other opportunities which are being explored include the creation of faith trails and pilgrimage routes. The Whithorn Pilgrim’s Way in the Machars, which has the attraction of being the birthplace of Christianity in Scotland, has drawn many visitors to the area since its inception in 1992. There are many other historic routes which could be reinstated and the Scottish Pilgrim Routes Forum was established in February last year to promote the development of new routes. The enthusiasm of the delegates was apparent and this resulted in a very positive and productive debate. The ambition is that all of the groups will continue to work together to share ideas and develop resource material. There is much to be learned from other European examples and there is certainly no sense in needlessly duplicating research and continually reinventing the wheel. Cooperation is fundamental to the success of the organisation and in the protection of our heritage, as Odd