Rural Europe on the move English_E_version_all | Page 87

“Local farmers and sheep breeders producing this high-quality cheese in a traditional way continued to sell it directly to their customers, through what we call ‘friendly channels’.” Pece Cvetkovski The Forum Synergies’ team has breeders producing this high-quality gathered in the garden of Pece cheese in a traditional way continued Cvetkovski (Villa Dihovo) in the to sell it directly to their customers, Baba mountains close to Bitola, through what we call ‘friendly channels’. North Macedonia, which was then But that alone was not economically called Former Yugoslav Republic of viable. The big and often foreign food Macedonia (FYROM). We are here in processing corporations put large July 2013 to talk about ‘local food.’ quantities of low-quality cheese and Back in 2013, North Macedonia was OPPOSITE 1a. 1b. Villa Dihovo, where we enjoyed Pece’s rural place and food THIS PAGE 2. Cironki, dried fish 3a. 3b. Stands from the local market in Bitola meat into our supermarkets, often in the process of losing its local food imported, and wrapped in many layers heritage because rural people did not of plastic with shiny new labels. Many know what to do to stop the ongoing consumers get trapped by that, also closure of food processing facilities because it is cheaper. and local markets. “North Macedonian But for me that may be legal food, food hygiene regulations were applied but it has no taste. The quality is worlds as if EU law was already in force here,” apart from the cheese of our small Pece tells us. “Local farmers and sheep local producers.” 83