Rural Europe on the move English_chapt1_6 | Page 62

5
In Loco -
here in this place
HANNES LORENZEN IN CONVERSATION
'
WITH ARTUR FILIPE GREGORIO
A
rtur and I stroll across the
spiced with herbs from the Sierra.
fairs. But we also offer many products
“Do you think we have gone too far from ‘cortiça’ (cork) in our new MADE
coastal city near the Sierra do ‘trademarking’ IN LOCO?” Artur asks, IN LOCO shop. IN LOCO was founded
Caldeirão, on the southernmost tip of pointing at a sculpture made of cork. as a non-profit local development
Portugal. It is still quite hot, but we sit “We started with the idea of promoting organisation, but we are now also
in the shade of the IN LOCO stand and local farming and food together with into new entrepreneurship and
have a glass of homemade lemonade rural tourism, wine heritage trails and trademarking.”
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September fair of Tavira, a