Rugby Club Issue 65 | Page 15

Henley Working with MH Systems From my perspective the new Loyalty card system, we have only just installed from the MH Group, has been a resounding success and very well received by members and officials alike. The on line card top up facility through our website, which was first developed for Henley, has given our members the flexibility to charge their cards on their PC or mobile device before coming down to the club. This particularly helped at the first home match where packed clubhouse bars were not disrupted by members needing to charge their cards prior to making purchases. Our catering partner 81Events have now put their products and menu’s on the system for the bars and café and the staff like the intuitive POS interface. It’s early days with only our second home game this weekend but already we can see the benefits coming through and offering a very professional experience to our members and visitors. Looking forward, we look forward to working closely with MD Ed Beale and his team at MH Group to exploit our position as a farsighted, modern Rugby Club, to help deliver further innovative extensions to their EPOS system. We have ideas to exploit their bookings system to manage not just the venue and our other assets such as our ‘Tiger Turf’ training pitch, through our website, but to introduce ‘electronic’ meal tickets stored on the loyalty card, initially for pre-match meals, but then for functions too. Gate access is also an area we would like to develop, with season tickets programmed on the cards, as well as a capability to capture ‘day’ spectators and sponsors too, so that we can respond to future requirements. The MH Group have an App currently available for the golf market that looks very exciting. We see tremendous opportunities to develop this to cater for the rugby market, especially for our Mini&Junior section managing over 450 players, where team management and coordination are important requirements. In conclusion the decision to partner with the MH Group is already bearing fruits, and the future is looking very bright and exciting. Martin Secretary Bidlake-Corser, Membership www.sportip.biz 15