Aylesbury
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Marketing Response
To get full payback from the significant cost of
good advertising a key objective is not to let any
potential lead go un-converted. To achieve this, your
customers’ experience has to be spot on and your
response process totally watertight.
For many of our clients return on spend
improvements have come through processes
backed by Telecoms Solutions’ services that
ensure every customer who calls is connected with
ease and answered by an agent whose job it is
to get conversions – whether it’s a sale or getting
information to follow-up the opportunity.
The Mobility Furniture Company
As a nationwide company supplying direct to the
public, the Mobility Furniture Company markets their
specialised furniture through print advertising and
magazine inserts.
Mobility Furniture publishes Freephone numbers
from Telecoms Solutions in adverts to encourage
sales and brochure enquiries. 0800 numbers are
universally known to be f ree and picking up the phone
is the easiest option for their elderly customers.
28 Issue 61
Telecoms Solutions manage over 40 Freephone
numbers that are all routed to different Mobility
Furniture Direct numbers (DDIs). Mobility Furniture
ensures calls are always answered at peak times with
the help of bureau services from Telecoms Solutions.
The outsourced agents are able greet the callers
knowing it is a Mobility Furniture customer and are
ready to take requests for brochures and details for
a call back.
Summary reports and billing information allow the
Mobility Furniture Company to track their volume and
costs of calls as well as the performance of ads over
time.
Peter Kitson, Managing
Telecoms Solutions
Director
of
“Telecoms Solutions is the most amenable
company I’ve dealt with. They’re easy to get hold of
and I know I can trust them to do everything with no
fuss. Occasionally I want to change the times when
numbers get pointed elsewhere. The moment I ask
them I know it’s done.”