Private wealth
management and
rugby union ...
... not necessarily two worlds we might imagine colliding.
SANLAM ORIGINATED IN
However, Sanlam Private Wealth (Sanlam) and
Saracens are two names that fans of the North
London rugby club will be familiar with. The Sanlam
brand adorns Allianz Park and can indeed be seen
on the Saracens shirt. As proud sponsors of the
Premiership Champions that is to be expected.
To sponsor a high profile club brings obvious benefits for both parties;
but this partnership goes a lot further than money being exchanged for
publicity. More of that as far as Saracens are concerned later. In the case of
Sanlam it also goes much further than top class rugby.
Now this is a rugby magazine and we are talking private wealth, so to
explain; not only does Sanlam sponsor Saracens but it also supports
Sevenoaks Rugby Club, Marlow Rugby Club and a club featured in this
magazine, Kirkby Lonsdale Rugby Club.
To look specifically at an event at Kirkby Lonsdale Rugby Club: S [