Rugby Club Issue 49 | Page 81

AYLESBURY “Ultimately being the Number 1 club in the county would be a wonderful accolade.” actively looking to develop commercially, to support these developments. Indeed a significant increase in social hirings has already occurred, and continues to grow. The club’s management team is actively promoting the club and its facilities outside the rugby community to encourage increased commercial development.” Challenges “Player retention is always going to be a problem, both at the top end of the Youth structure, and at senior level. At this level pressures on clubs to perform well in their leagues puts unfair pressure on many clubs, seeking to maintain a true amateur status. levels, it is easy to forget the original founding principles. Many clubs face a constant financial battle; Aylesbury RFC is fortunate in owning all its property, and having a spacious site.” Ambitions “Our ambitions include promotion into a higher senior league and retention of that place once gained. Ultimately being the Number 1 club in the county would be a wonderful accolade - the club in Buckinghamshire at which players wish to play, but retaining its current status, true to the spirit of the game. From minis and junior level all the way through!” Whilst the professional game has injected vast sums of money into the game which has benefited the game at all www.rugby-club.biz 81