Rugby Club Issue 45 | Page 38

MALVERN MALVERN MALVERN Textlocal are the UK’s leading provider in text messaging for businesses, supplying this extremely powerful tool to sports organisations across the UK. It allows sports teams, clubs and classes to engage and interact on a personal level with members and supporters at any time. Malvern RFC has been around for over 75 years in its present form, and this year celebrates the 20th anniversary of winning the Pilkington Shield at Twickenham. That day was crucial to the Club’s development, as the then players were asked if they wanted to bask in the glory and remain in the lower reaches of the game, or to attempt to climb higher up the leagues. The answer was 5 promotions in 7 years, and Malvern twice reached Level 5 of the league structure. WSI web design associates ltd It’s also fast, cost-effective and highly accountable, all great attributes for any rugby club. Currently in Midlands One (West) they had a hiccup last year when level transferred into the South West, losing virtually a complete squad due to the travelling involved and subsequent relegation. The recent report by the RFU, proposing more and smaller leagues further up the pyramid could well be the answer, both to curbing increased travel costs and the steady loss of players who cannot commit to the game because of work demands. Club Press Officer Peter Woods says, “Being back in the Midlands has helped at senior level, but the most encouraging aspect of the club is the strength of our Youth and Mini section, with around 250 turning up each Sunday. More important is the link formed by our Under 17s, who won their inaugural league, and also