3) Establish Unique Personas
The benefits of creating buzz for your band are clear – fame, iPhones, overpriced
whisky – the list goes on! But in order to generate that kind of blog-level exposure
that can lead to having your song featured in a hip commercial about sunglasses
(just like Lou Reed wears, punk!), you need to understand the basics of marketing
and promotion in this hectic post-9/11 world. To that end, here are Rubberneck’s
top five tips for taking your b(r)and to the next level!
While having a unified brand is an excellent start, it doesn’t have to end there.
Even within your band, you are able to micro-brand individual members in order
to best tailor them for the penetration of specific niche markets. Instead of
the people in your band being “The Drummer” or “The One with a Car,” why not
embellish their personalities furt \