Feature way: it has dedicated pages for roofers in Bournemouth, Poole and Weymouth, and separate service pages for jobs such as flat roofing, lead work, chimney repairs and spray foam removal. The same structure lets a directory listing hand enquiries over to the website. Trade association directories rank for county searches, and Roofing Trades Journal carries CORC’ s yearbook and members’ directory in its CORC Journal section; the roofer’ s own town pages then target the town searches beneath the county term.
How should a roofer split spend between roofing lead sources?
The best way to split your roofing lead budget is to look at which sources actually produce booked jobs at a reasonable cost. Do not judge a source only by the number of leads it sends, and track what happens after each enquiry comes in.
Also remember that your long-term strategy must be about shifting your focus from rented sources to those owned by you. Use these four steps:
1. Record where every enquiry came from when the customer first contacts you.
2. At the end of each month, divide what you spent on each source by the number of jobs booked from it.
3. Keep using a paid source while the cost of getting each booked job still leaves enough profit in the average job.
4. Put more of the remaining budget into assets your business keeps, including reviews, your Google Business Profile, directory listings, and service and town pages on your website.
As these owned sources begin producing more work, you can gradually reduce your dependence on paid or rented lead sources.
How do you track which roofing lead source books the most jobs?
The simplest way of tracking which roofing lead source books the most jobs is to give each source a clear identifier and record it against every enquiry and booked job.
Use separate phone numbers, tagged website links, and a source field on each job sheet. Then compare the sources by the number of jobs they actually produce, not just by the number of enquiries they send. Use these steps:
• Give each paid lead source its own tracked phone number.
• Add UTM tags to links on directory profiles. For example, a CORC profile could use utm _ source = corc so analytics can separate those visits from Google traffic.
• Ask every caller how they found the business, and record the answer on the job sheet.
• Review the results each month and compare how many booked jobs came from each source.
This gives you a much clearer picture of which channels are actually producing work.
What are the warning signs when buying roofing leads?
Before paying for roofing leads, ask four basic questions. Are the leads really exclusive? What happens if the contact details are wrong? How easily can you leave? And where are the leads actually coming from?
• Get exclusivity in writing. If the seller says the lead will only go to you, check that the contract says the same. Both pay-per-lead services reviewed for this article state on their websites that their leads are exclusive.
• Check the policy for bad leads. Ask whether you still have to pay if the phone number is wrong, the contact details do not work, or the homeowner says they never submitted the enquiry.
• Look at the contract before the price. A low lead price is less attractive if you are tied into a long agreement or have to give months of notice. Some providers already work without retainers or notice periods, so compare the terms carefully.
• Ask where the leads come from. You should know how the provider is finding potential customers. One company reviewed here lists Google Ads, Facebook, TikTok, Instagram, and SEO among its sources. If a seller cannot explain where its leads come from, it is difficult to judge what you are actually paying for.
Roofing leads FAQs
How do roofers find leads?
Roofers find leads through seven sources: referrals, trade association directories, paid directory platforms, job marketplaces, pay-per-lead sellers, Google Ads and organic search. Referrals and organic search are the two that keep producing enquiries after the roofer stops paying.
How can a roofer get free roofing leads?
A roofer gets free roofing leads from referrals and repeat customers, and from a Google Business Profile, which costs nothing to set up and appears in the map pack for local roofing searches.
Are shared roofing leads worth buying?
Shared roofing leads are worth buying only when the roofer’ s cost per booked job stays below the margin on an average job, because several roofers compete for the same homeowner. Compare shared and exclusive leads on cost per booked job, not on the price per lead.
What is the cheapest source of roofing leads?
Referrals are the cheapest source of roofing leads, because they carry no direct fee. Organic search becomes the next cheapest once the rankings are built, because enquiries arrive without a per-lead or per-click charge. www. corc. co. uk www. roofingtradesjournal. co. uk
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