Feature
Roofing Leads: Where UK Roofers get work and what each source costs
UK roofing contractors get roofing leads from seven sources: referrals, trade association directories, paid directory platforms, job marketplaces, pay-per-lead sellers, Google Ads and organic search.
THE seven sources differ on three points that decide what a lead is worth: how the roofer pays, whether the lead goes to one roofer or several, and whether enquiries keep arriving after the roofer stops paying.
This comparison sets out each source with its published pricing model, then uses Google search data from September 2026 to show how a roofer’ s own website turns town-by-town demand into enquiries.
What is a roofing lead?
A roofing lead is an enquiry from a homeowner, landlord or property manager that names a roofing job, a location and a way to contact the customer.
Leads might also come from roofing lead sellers- these are organizations or individuals who generate leads and then sell them to roofing service providers. They might pass some exclusive leads to one roofer only, and
38 Issue 26 | 2026