business administration (chinese)
course
structure 2/2
3. marketing
(12 credits)
MKT 671
Consumer Behavior Analysis
3
MKT 672
Integrated Marketing Communication
3
MKT 673
Product and Brand Strategy
3
MKT 675
Marketing Research Methodology
3
4. finance and investment
(12 credits)
FIN 671
Securities Analysis and Portfolio Management
3
FIN 672
International Corporate Finance
3
FIN 673
Corporate Risk Management and Financial Derivatives
3
FIN 675
Financial Research Methodology
3
5. logistics management
(12 credits)
LGM 671
Logistics and Supply Chain Management
3
LGM 672
Transportation Management
3
LGM 673
Warehouse and Distribution Management
3
LGM 675
Logistics Research Methodology
3
d. elective course (plan B, 6 credits)
EBS 682
EBS 683
FIN 681
FIN 683
LGM 681
LGM 682
MGT 681
MGT 683
MGT 684
MKT 681
MKT 683
Electronic Commerce Business Models and Technologies
Enterprise Information Integration
Derivatives and Fixed Income
Information Technology for Financial Analysis
Procurement & Sourcing Strategy
Seminar in Logistics
Innovation, Knowledge Management and Organization Change
Business Ethics and Good Governance
Seminar in Business
International Marketing
Marketing Strategy and Policy
e. thesis (plan a)
(12 credits)
3
3
3
3
3
3
3
3
3
3
3
(12 credits)
MBA 699
Thesis 12
f. independent study (plan b)
MBA 696
MBA 998
MBA 999
Independent Study
Written Comprehensive Exam
Oral Comprehensive Exam
(12 credits)
3
0
0
79