They say if your business is not on the internet , then you ’ re out of business . But these days , the competition is incredibly tough that it ’ s not enough to just be online . You need to be seen - and more .
Presently , there are a staggering 130 trillion pages on Google . It ’ s overwhelming , we know . Add that to the continuously decreasing attention span of internet users , and it might feel like it ’ s game over and small businesses have lost their chance of gaining inbound leads online .
Obviously , we ’ re writing this article because that ’ s not entirely true . You still have a really good chance of still making it . The key is SEO .
Search engine optimization or SEO is the strategy of using keywords in your content and applying effective techniques that will increase a web page ’ s ranking on search engines . With SEO , you can be on top of Google ’ s results – the very first step to attracting your prospect towards your business . This is called inbound SEO .
Inbound search engine optimization offers a more refined way of generating and producing highlyqualified leads by prioritizing the establishment of meaningful connections .
In this article , we ’ ve rounded up 5 ways to use SEO in inbound lead generation . We know that many business owners find this topic overwhelming so , we made it a guaranteed easy-read .
1 . Prioritize quality using long-tail keywords SEO is not just about getting traffic to your website . It ’ s about generating high-quality leads that are easier to convert .
To do this , we need to talk about the 3 types of keywords : short-tail ( single word-search ), midtail ( 2 words ), and long-tail keywords ( 3 words or more ).
Short-tail keywords are commonly used for general topics . Long-tail keywords are phrases that are used to get more specific results . It brings the highest quality leads because they are used by prospects who are in the deeper part of the marketing funnel .
The volume of users who search for short-tail keywords is higher but they are not yet ready to engage because all they want at the moment is general knowledge of the topic .
On the other hand , the volume of searches for long-tail keywords is not as high as the former , but those who use this are looking for specific information . To put it simply , these prospects are more interested and are ready to act .
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