are not on the first page , your chances of getting visitors and eventually generating inbound leads through your website are as good as nothing .
On the contrary , an effective SEO strategy is your opportunity to be seen . If your website occupies one or multiple spots on the first page and you offer valuable content and a good user experience , you will own a great portion of the 95 % traffic .
4 . Easy-to-measure performance and results
To easily track the performance of a website and its SEO , digital marketing experts have developed tools to measure and calculate results .
Some of the most important aspects to track are keywords , usability , performance , social , and security . If you would like to see your website ’ s current standing , you may use a free SEO and website audit at rssmmarketing . com / free-seoaudit /.
5 . SEO can be outsourced
Understandably , very few staffing and recruiting businesses have an in-house SEO team . SEO requires a lot of time and attention and more often than not , everyone ’ s already overwhelmed with their workload . Also , the tools to execute and track SEO is an added cost to the company . Hence , most staffing and recruiting firms outsource .
Aside from convenience , hiring an agency for your SEO provides advantages such as :
• The agency is under contract and is required to produce results .
• SEO packages are flexible . You can select which one fits your budget and needs .
• A third-party offers an outsider ’ s perspective and is free from a possible internal conflict of interests .
• Experts use special tools to execute SEO plans .
• The agency can identify the areas for improvement in your whole website and provide solutions .
No matter what you choose , make sure that you assess the present standing of your website to make the right decision between an in-house and outsourced SEO .
6 . SEO is a brand-builder
An exceptional SEO strategy cannot be separated from trust and credibility . SEO ’ s main goal is to generate more ROI and that is only possible once your website gains credibility by acing the rating factors like desirability , performance , usability , and security . It all comes down to the value of your content and if your audience can find you . Remember , you cannot build a brand without trust , and you cannot gain trust if you the users are unaware of your business .
SEO will get you in front of your desired audience and with strategic planning and execution , brand-building will follow .
7 . You can push out your competition
If it ’ s not you on the number 1 spot , then it ’ s someone else . Frankly , it ’ s plain common sense that most businesses still don ’ t pay attention to .
As we have mentioned back on number 3 , 75 % of users never go past Google ’ s first page and if you ’ re not there , you ’ re invisible . But if you occupy those spots , it means that your competitors are pushed down to lower rankings and the traffic goes to your website .
After a difficult year , simply having a website and being online will not bring you the returns you desire . You need to be in front of your audience when they are ready to get your services . SEO generates high-quality leads by raising brand awareness at a fairly low cost , all while pushing out the competition .
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