RSSM Digital NPAworldwide Edition March 2020 | Page 3

RECRUITING & STAFFING SOLUTIONS RECRUITING & STAFFING SOLUTIONS MAGAZINE 1712 Pioneer Ave, Suite 82011 Cheyenne, WY 82001 Phone: [phone] Fax: [phone] www.rssm.biz ALLY COLE, EDITOR [email protected] FOR SALES [email protected] Recruiting & Staffing Solutions Maga- zine is published bimonthly at 1712 Pioneer Ave., Suite 82011, Cheyenne, WY 82001; phone [phone], fax [phone]. Subscription Rate is $129.00 per year. Single copies and back issues are $22.00 each (United States) and $26.00 each (international). Direct all subscription and customer service inquiries to 866-809-1609 or info@ rssm.biz. Recruiting & Staffing Solu- tions Magazine welcomes unsolicited editorials and graphics (not responsible for their return). Any correspondence sent to Recruiting & Staffing Solutions Magazine or its staff becomes property of Recruiting & Staffing Solutions Magazine. All submitted editorials and graphics are subject to editing for grammar, content, and page length. Re- cruiting & Staffing Solutions Magazine provides its contributing writers lati- tude in expressing advice and solutions; views expressed are not necessarily those of Recruiting & Staffing Solutions Magazine and by no means reflect any guarantees. Always confer with legal counsel before implementing changes in procedures. © All contents copyrighted by Recruit- ing & Staffing Solutions Magazine. All rights reserved. Reproduction in whole or part is prohibited without expressed written consent from Recruiting & Staffing Solutions Magazine. Recruiting & Staffing Solutions Magazine may occasionally make readers’ names avail- able to other companies whose products and/or services may be of interest; read- ers may request that names be removed by calling 866-809-1609. Recruiting & Staffing Solutions Magazine expressly disclaim any liability for the products or services sold or otherwise endorsed by advertiser or authors included in this magazine. Printed in the United States. Postmaster: Send address changes to Recruiting & Staffing Solutions Mag- azine, 1712 Pioneer Ave., Suite 82011, Cheyenne, WY 82001 3 WWW.RSSM.BIZ | CONTENTS PRESIDENT’S LETTER...................................................................................................4 By: Staff Writters MARKETING YOUR NPAWORLDWIDE MEMBERSHIP.......................................... 6 By: NPAworldwide REFERRAL REWARDS.................................................................................................. 7 By: NPAworldwide MANAGEMENT 3 Secrets Of A Good Workplace Evacuation Plan.................................................9 By: Staff Writers 4 Ways To Keep Employee Morale High..................................................................12 By: Staff Writers MARKETING AND SALES The Best-Kept Secret For SEO... Long-Tail Keywords........................................ 16 By: Staff Writers Using The Right Kind Of Content Is Key................................................................ 18 By: Staff Writers The Top 5 SEO Mistakes That Companies Make.................................................. 19 By: Staff Writers FEATURED ARTICLE Inside a Staffing Agency And How It Works......................................................... 23 (from an employee’s perspective) By: Lynn Connor Inside a Staffing Agency And How It Works......................................................... 26 (from an client’s perspective) By: Lynn Connor FINANCE Know Who You’re Dealing With And How To Relocate Your Signed Contract................................................................................................... 29 By: Staff Writers Analyze The 4-Stage Chronology Of A Company That Goes Out Of Business............................................................................................................. 30 By: Wilson Cole Reasons For Counter Suits And The Additional Safety Net Of Adams, Evens, & Ross Collection Review.............................................................. 33 By: Wilson Cole How To Know If You Have A Good Case To Collect Your Past- Due Placement Fee...................................................................................................... 34 By: Staff Writers WWW.RSSM.BIZ