RSSM Digital NPAworldwide Edition March 2020 | Page 19

MARKETING AND SALES
THE TOP
5
SEO
MISTAKES THAT
COMPANIES MAKE
Search engine optimization (SEO) can help companies in
search queries if done properly. On the other hand, if short-
cuts are taken, it can end up hurting the SEO in the long run.
1.
TALKING ABOUT EVERYTHING
On your website, it should be clear what you do and who you are targeting; write content
to cater to both. For example, if you are selling running shoes you should be writing arti-
cles that have to do with running and how good running shoes can make you perform bet-
ter. If you start pushing out content on the newest styles for women’s high heels, it will not
be congruent with the rest of your brand. This will then confuse the image you are putting
out to Google, therefore, hurting your ranking.
2.
ANY BACKLINK IS A GOOD BACKLINK
This is the same idea as any attention is good attention, but that is not always the case.
With backlinks, you want to place them on credible sites that are relevant to your industry. If
someone is just trying to build up their backlinks and asks their neighbor who owns a cup-
cake shop to put a link to their shoe shop on their website, this is not going to help you with
Google ranking. If anything, this will hurt you in the long run.
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