Rowan Yarns Digital Magazine Rowan Yarns Autumn Winter Newsletter | Page 38

Despite being a small country, there are a total of five Rowan Flagship stores in Denmark. In the middle of Denmark, is Stof & Sy. When you visit this lovely shop in Skanderborg, you enter a world filled with yarn, fabric, sewing machines and haberdashery. Stof & Sy has been open since 1980 but it wasn’t until a trip to London in 1995 that owner Lene Langballe discovered Rowan. In her own words it “has been the favourite brand ever since”. Stof & Sy On the other side of Denmark, you can find Ho Strik, a cosy shop on a farm with a traditional thatched roof and low ceiling. It is located near Blåvand, one of Denmark’s largest tourist areas. This means customers from all over Europe visit Jane Johnson's shop. Jane’s priority is ensuring knitters are happy with their project. “It is important to me that my customers are working on a successful project. I spend a lot of time guiding my customers, so I know they are going home with something that is good!”. There is no better place to find some souvenirs from your travels. Ho Strik With two shops in and around Copenhagen and a further Flagship store to the north in Aalborg, Rowan can be found in every corner of Denmark. Uldstedet has two shops, one located in the city centre of Copenhagen and one in Lyngby, which is a cosy little city near Copenhagen. Helping their customers finish their projects is very important to the staff at Uldstedet. There is always someone available to help with questions and they run regular knitting classes and events. Uldstedet Rowan is represented in two flagship stores in Norway as well. Strikkestua is located in the south of Norway, about 120km from Oslo. It opened its doors in 1991 and has been run by the current owner, Trude Kolset since 2009. Rowan is one of their favourite brands: “In our opinion what sets Rowan apart from other yarn producers on the Norwegian market is Rowan’s colour palette, and designs that really stand out in a crowd from the most complex cabled sweaters to unique designs with amazing colourwork!”. The second Rowan Flagship store can be found at the other end of Norway in Tromsø. Strikkestua Bundingen first opened its doors in 2010. The shop is located in a big shopping mall called Jekta Storsenter. Owner Hege Benoni has had Rowan in her shop since Magazine 47 and is very fond of Felted Tweed. Bundingen Designværkstedet is a cosy, colourful shop right in the middle of Aalborg’s town centre. They focus on natural fibres and emphasise sustainability and animal welfare. Their monthly drop-in knitting café is a popular event and a great opportunity to enjoy a couple of hours with other yarn enthusiast. With such a long history of knitting and so many flagship stores, Scandinavia and Iceland are the perfect destination for knitters! For contact details of all the Rowan Flagship stores around the world, please visit our store locator Designværkstedet Store Locator 38 Newsletter October 2019 | Autumn Winter Newsletter October 2019 | Autumn Winter 39