YARN STORE FOCUS
WA S AT C H & WO O L
Margaux’s favorite Rowan yarns vary with the seasons.
This spring, she knit Brookings by Marie Green in Rowan
Kid Classic, which became her number one selling project.
For summer, her best-selling yarn has been Denim Revive,
shown on Margaux in the photo below. Moving into fall,
she will be featuring the MODE at Rowan collection in the
store and at Stitches Salt Lake consumer market in October,
as well as Moordale, and finishing with Sultano and Sultano
Fine for luxury knits this winter.
Park City, Utah, USA
“If you like the winters, you are going to love the summers!”
This favourite saying of locals in Utah rang true to Margaux
Kelleher, who first visited the scenic Park City, Utah for a ski
vacation almost 30 years ago and continued to visit annually
until she was able to relocate from her New Jersey home with
her husband five years ago.
Framed by the Wasatch mountain range, the Park City area
features outdoor activities throughout the year. There was a
definite need for a yarn store and as the couple made the move
in July, 2014, Margaux already had created her business plan.
By November, Wasatch and Wool was a reality, with 600 square
feet of natural fiber yarns and design inspiration.
Margaux’s philosophy of knitting is simple and reflects the
beauty of the Wasatch and Park City regions – to create
carefully made natural-fiber garments that help steward our
environment and mirror the seasons of nature. With mass-
produced garments easily available, the three-four beautifully
handknit garments her customers create annually are the ones
that they will treasure forever, and Margaux trusts in Rowan
Yarns to help nurture these beliefs.
Wasatch & Wool
Rowan was one of the first yarn brands purchased for the
shop. Margaux invested in the successful Kidsilk Haze and
Felted Tweed lines then branched out to Summerlite DK at
the beginning. Interested in expanding her Rowan selection,
Margaux attended Rowan’s first session of Retailer workshops
in Chicago in April, 2018, and was on her way to becoming
one of Rowan’s Flagship stores in the western United States.
Classes are an important part of the Wasatch and Wool
community. The most popular class is Colorwork. In a ski
town, there is much demand for traditional (and untraditional)
Fair Isle hats, sweaters and accessories. Margaux includes lots
of options in her store – with a mix of design inspirations from
both traditional and independent designers, as well as Rowan.
Wasatch and Wool also offers many drop-in classes, led by two
very experienced, versatile teachers. With so many tourists,
these flexible classes can cover anything from simple finishing
to learning aran and brioche techniques. This encourages
repeat customers who, like Margaux’s family, enjoy visiting the
area every year.
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Newsletter October 2019 | Autumn Winter
Newsletter October 2019 | Autumn Winter
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