A YARNS TALE
Part 4
………………………
Launch of a
New Season
By Katie Calvert
In the final part of the series, Katie Calvert explores
the work that goes into the launch of a new season
and the introduction of new yarn to you, our
dedicated Rowan knitter.
Once the new publication, magazine or brochure, lands
on their desks, it’s time for some of the Rowan team to,
again, concentrate on the design and production cycle.
There is no time to rest on their laurels. Work must begin
again, months in advance of the launch date. It’s a long,
in depth, process making sure each yarn is delivered in
perfect condition, working to the new season’s trends,
months before these trends will weave their way into your
wardrobe. New exciting shades may be introduced into
existing yarns to match them to the new season trends,
too. Simultaneously, whilst the Design team is working so
far in advance of each season to bring you new yarns, new
colours and the right designs to complement them, you,
the Rowan customer, is searching through old favourites
and finding new ones to try out in your search for your
own perfect yarn.
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ROWAN