Rosewood Book - São Paulo Rosewood Book ENG_2018_03 | Page 134
ROSEWOOD SÃO PAULO
Alexandre
Allard
Founder of Consodata in the 1990s, the largest
consumer behavior database in the world,
businessman Alexandre Allard is an expert in
customization of luxury goods and brands. Allard
is responsible for the rebirth of Balmain and Faith
Connexion fashion brands, among other projects.
Creating the group with his vision, Alexandre Allard
is responsible for successful revitalization projects
involving historic properties such as the Parisian
hotels Royal Monceau and Hotel Particulier de
Pourtales. For eight years now, Alexandre Allard has
dedicated his time to his vision and to the restoration
of Cidade Matarazzo in São Paulo.