Rosewood Book - São Paulo Rosewood Book ENG_2018_03 | Page 12

ROSEWOOD SÃO PAULO The Italian Count Francesco Matarazzo, one of the most prominent immigrating businessmen, praised for the breadth and significance of his enterprises, inaugurated his hospital to care for the vast Italian community who, with other immigrants, were building what would become the largest and most lively cultural capital in Latin America: São Paulo. The Umberto Hospital architectural complex, founded in 1904, mirrored the aspirations of the elite at the time, infusing a European style and adapting it to local trends and needs. The different buildings that have risen over the years forming the Matarazzo complex are adjoined by squares and tree-lined paths connecting pavilions. This small city, growing in the heart of a much larger one, became a landmark in the area. Between 1944 and 1993, the city welcomed more than 500,000 newborns in its maternity, who in turn, grew up to be the 'Paulistanos' who contributed to the culture of São Paulo that we know today. This legacy of Brazilian architecture, inspired by Tuscan designs, has been dormant for years, until now. Groupe Allard will waken and recover Matarazzo in all of its glory. ™š