Dear friends and neighbors,
Today, we’ re excited to share a new name and logo as part of a broader refresh of our organization. We loved our former look— and we know many of you did too. It reflected our history and our deep roots on Kiawah Island, which is why it’ s important to explain why we chose to evolve it.
This isn’ t a change for the sake of change. A name and logo should clearly represent who an organization is and the work it does. Our original logo, created in 1999, was distinctive and beloved, but it was not fully representative of our core conservation mission or the scope of our work today.
Since adopting our 2030 Strategic Plan in 2020, the Conservancy has embraced a watershedbased approach to conservation— recognizing that land, water, and wildlife do not follow humanmade boundaries. Our work has expanded from a primary focus on a single island to a connected approach that spans Johns, Kiawah, and Seabrook Islands, reflecting the interconnected systems that sustain the Sea Islands.
As our reach has grown, so has our role. Today, we engage more actively in habitat restoration, coastal resilience, environmental education, cultural stewardship, and advocacy for a healthy Sea Island community. The mission remains firmly rooted in conservation; these updates simply reflect a clearer, more connected way of carrying it out. Our updated mission better defines the land, water, and wildlife systems we protect, the geography we serve, and the tools we use— preservation, research, restoration, education, and advocacy.
We are profoundly grateful to the Kiawah community, whose vision and support made this work possible. Kiawah remains at the heart of who we are, and our expanded scope strengthens the longterm health and resilience of the island as part of a broader regional conservation effort.
So yes— we changed the name and logo. With care, respect for our history, and a clear vision for the future, we hope this new identity reflects both where we come from and where we’ re going— and that you’ ll continue this journey with us.
Thank you for being part of our conservation community.
DONNA WINDHAM | EXECUTIVE DIRECTOR ON BEHALF OF THE BOARD AND STAFF
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