Rey Bajenting
Roosterman No. 11; January, 2012
Illusion in marketing
I have been receiving numerous comments and questions why in my columns, blogs, write ups, books, seminars and advices I always recommend the use of affordable type of feeds instead of premium ones. For example pigeon pellets, with little grains and BSC to balance the protein,
S ome items are more expensive because they are meant to be marketed as such. Like signature brands for the fashionistas. instead of stag developers or hi protein conditioners. Well, my answer is always that raising or fighting chickens should also be governed by economics. Sound that is. economics
We should always take into consideration the value of anything we do. What is the cost and the corresponding benefit. Thus, we factor in the difference in the cost and the difference in the benefit.
In the case of feeds, branded premium feeds such as stag developers, breeders’ pellets and hi-protein conditioners, are much more expensive, but with little difference in benefits. The reason is marketing related. A very substantial portion in the difference between the price of“ premium” game fowl feed and the price of the ordinary chicken feed constitutes the maker’ s additional expense for packaging and advertising and has little to do with improved feed quality. feeds and supplements are perceived by most as more advantageous. But, this is not really the case. Some items are more expensive because they are meant to be marketed as such. Like signature brands for the fashionistas.
It is also true in prices of game fowl. Some known breeders sell their chickens at very high prices, but it does not necessarily mean that their chickens are much better than all the others. Otherwise, they should have dominated sabong. See? Up to now no body yet has dominated sabong to that extent.
Cockfighting is a sport, it is enjoyable as long as it is affordable. Of course, the word affordable is relative. What is not affordable to us ordinary sabungeros might be affordable to them the elites. At any rate my advices are always meant for those who need or want to save.
Those who do not need or want to save, then go ahead, and make their day. At any rate you are helping the game fowl industry.( For more blog and articles by Rey Bajenting visit http:// rbscal. webs. com /)
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Another reason may be that companies may have also taken advantage of the chicken lover’ s urge to provide his beloved fowl anything that is perceived to give it some advantage over the opponent. More expensive
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