Rooftop Solar PV Market Trends 2015 - 2023 oct 2016 | Page 4

Rooftop Solar PV Market Section 3 Industry Analysis Introduction Value Chain Analysis of Rooftop Solar PV Market Market Dynamics Driver 1 – High efficiency and falling energy payback time supported by government subsidies and tax credits Driver 2 – Declining battery costs to boost adoption of rooftop solar and contribute to decreasing LCOE Driver 3 – Rising adoption of distributed PV technology globally Restraint 1 – Lack of robust smart grid infrastructure and net metering policies Opportunity 1 – Emerging markets to drive the demand and generation of rooftop solar systems market Opportunity 2 – Rise of YieldCos* in solar industry to drive the demand for rooftop solar systems Porter’s Five Forces Analysis Company Market Share- Rooftop Solar PV Systems Market (2014) (%) Rooftop Solar PV Market - Attractiveness Analysis, 2014 Section 4 Global Rooftop Solar PV Market: Application Overview End Use Market Value – Residential and Commercial End Use - Residential Transparency Market Research 4