Role of Social media in Effecting Consumer Behaviour May, 2014 | Page 3

In addition to that, there is another aspect that has changed Consumer buying patterns. The
consumers always seek advice from a previous user before purchasing any product. After a
consumer starts using social media, getting such word of mouth is no longer an issue. This has
also changed the concepts of consumer behavior completely.

Conclusion
Therefore, a conclusion can be made, that the Social media has in essence boosted the
marketing activity between the consumer and the marketer. This speeded communication has
also enabled the marketing professionals to better serve their consumer’s requirements.

Reference
http://www.researchomatic.com/consumer-behaviour-and-media-122401.html

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