What is Marketing?
Marketing is the way you communicate your message to customers. You can use marketing to create hype around a new product or sale, provide coupons, follow up with potential customers, etc. It encompasses both the process and the tools used to push your product or service.
You may have your entire business plan ready and all products available, but how will people know you're open for business? Don't forget to factor in all costs related to marketing your new company, which often starts before the business even opens its doors.
Market research. If you do this yourself, your costs may be considerably less. However, many small firms choose to hire an outside firm to help them get the inside scoop on their competitors and on the overall industry landscape.
Printed marketing materials. This category includes items such as brochures and business cards, as well as costs associated with designing a logo and other branding initiatives.
Creating a website. Even brick-and-mortar businesses benefit from an online presence these days. Associated costs may include website design, web-hosting fees, implementing ecommerce software, registering a domain name and setting up a merchant account.
What is Branding?
Branding is YOU. It's your company, your service, and -- perhaps even more importantly -- your reputation. When you create your company's image, personality, and existence, you're branding it. It's less about the color of your logo and more about who you are as a business.
Starting your business on shoestring?
This publication provides you with a package of internet software srvice tools that will get your business started. Using these services for your base needs, we estimated the cost of :
o PHONE SERVICE
o LOGO &IDENTITY PACKAGE
o WEB SITE DEVELOPMENT
o EMAIL CAMPAIGNS
o SOCIAL MEDIA PRESENCE
o DATABASE TRACKING
o VIDEO ADVERTISING
o EVENT ADVERTISING
to be less than $1000.
BASIC BUSINESS NEEDS