CODY RODEO TYLER
Guthrie, Oklahoma
"To be able to wear Lane Frost
apparel is not something I ever
thought I would do. It’s something
I appreciate so much. I am happy
to be a part of it and wear the hats,
sweaters, shirts. Shoot, I would wear
a Lane Frost women's tank top if he'll
hand me one." - Cody Rodeo Tyler
Photo by
Visual Imagery
STETSON
LAWRENCE
Williston, North Dakota
I always looked up to Lane
Frost when I was a kid
so it's an extra bonus to
actually wear the brand.
When I was a kid you grew
up watching 8 Seconds
and I idolized Lane and
his family. Then I get to
meet Elsie and Clyde
and they are real people,
in real life. They actually
have personalities and
are amazing.”- Stetson
Lawrence
IT ALL STARTED WITH
THE PBR
“Stetson (Frost) was at the
Tulsa Built Ford Tough PBR
and after the last day he
met me outside the front
doors and he said, ‘Hey, I
want to sponsor you.’ Of
course, I was like surprised.
Then we just kicked it off,”
Stetson said. “He helped
me begin an apparel line
that my wife and I started
called Be Resilient. He's
been great to me, I look up
to him like a brother. It's
insane what he's done with
the company in just three
years. I love representing
the Lane Frost brand.”
According to Stetson, one
of the best things about
Lane Frost is the amount
of work he put into what
he did and he strives to
be that determined. After
6 years of competing
professionally, Stetson isn’t
done yet. “For me, I just
never did give up on my
dream,” Stetson said. “I've
been a little slower getting
to where I am today but I
believe in myself and think I
can do it.”
As told to Brenda Matamoros-Beveridge
“Being involved with one of the greatest bull riders in the
world is the biggest deal ever for me. I grew up here in
Oklahoma and watched 8 Seconds three times a week
when I was a kid and just being able know that I am out
there with his brand on is just so incredible to me.”
Cody has been rodeoing since he was
11 and now at the ripe age of 23, his
is making a difference in bull riding.
“It's honestly a dream come true. I've
been watching bull riding my whole
life and dreaming of the day I'd get to
Photo by
the PBR. And now, I am so grateful to
David Sinclair
Stetson Frost for picking me to wear
the Lane Frost Brand,” Cody said.” I
think that the design looks pretty cool. I like the shirts. Stetson is the type of guy who is not going
to skimp around and get cheap shirts. They are great quality and not itchy at all.”
HIS DESTINY WAS IN HIS NAME. “It’s my name since birth. My dad had planned on given the
name Rodeo to one of his boys. He was an old bull rider and he had it planned out for a long
time,” Cody said. “ Since he was an bull rider, me being successful, he definitely is proud and
happy with me. He has told me multiple times, I know I never could have done it. I was not good
enough to do anything like that. He is very happy for me.”
HARDY BRADEN
Welch, Oklahoma
IT ALL STARTED WITH INSTAGRAM
“So, my brother in law happened to see the brand
and he reached out to Stetson Frost and told him he
was proud of his brand and felt it was an awful neat
deal. He told him I was a saddle bronc rider went
to the NFR and Stetson reached out and said, ‘I've
been looking for a saddle bronc rider to represent
the brand.’Come to find out, Clyde Frost, Lane’s
dad, rode saddle broncs.”
“I am 29 and have been in this game since I was
18. I had a great year last year,” Hardy said. “I went
through the whole year top 6 in the world. Went
to the NFR, I ended up 4 in the world, 2nd in the
average in the Finals.
It was a phenomenal year. It's been a blessing.”
One of the best things about Lane Frost, according
to Hardy, is that Lane cared about his fans. “It
takes two seconds to shake a kids hand and sign a
piece of paper and say hi to them and that is how
you keep rodeo alive. Lane believed in that. I try to
uphold that Frost family tradition.”
Photo by
David Sinclair
To me Lane Frost
is the epitome of
rodeo. It doesn't
matter if you’re
a calf roper or
a barrel racer, if
your in it, you’re
in it to be the best
and Lane was the
best. So, wearing
that name on my
shirt and vest is
just amazing. It
makes me think,
you know what
that his family,
especially Stetson
Frost, thinks
maybe I am one
of the top guys.
Maybe they think
I am qualified to
wear his name
and brand. It's
a great honor. -
Hardy Branden
www.rodeofame.com
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