Roaring Gold Magazine (Apr. 1927) | Page 2

We, as women, are changing in time yet again. from the constrictive corset, an essential undergarment to make the waist thinner, to the colorful tunic dresses. our hair is becoming shorter and hip, our style is more chic and our voice become louder, passionate, and clear. With the introduction into freedom of choice in fashion, no longer chained to the victorian ideals nor the cults of domesticity, skirts and dress hemlines shorten substantially, showing our beautiful legs while dancing. makeup introduced by Helena Rubenstein and Elizabeth Arden are constantly worn and applied, and hair is shortened to chic ‘bobs” that would fit under their hats.

Society's tastes are evolutionizing, its perspective expanding in an infinite spectrum that---of course---clashes with our previous generation. the elder generation still values the traditions of a victorian lady, as if we live in England for the matter. the expectation to look and act as a subdued woman is outdated. it's time for a refresher.

Aside from that, the simple things can bring about the most beauty from simple lines and adornment are reigning on the runways, but there's still expensive fabrics, including silk, velvet and satin, which were favored by high-end designers (that's a classic staple), while department stores carried less expensive variations on those designs made of newly available synthetic fabrics. also, mannequins are widely accessible, and served as a way to show shoppers how to combine and accessorize the new fashions.

overall, new trends from fancy small hats, to short bobs and hemlines with a touch of minimalism is the perfect stroke for the roaring generation.