RM Magazine WINTER 2014.pdf RM Magazine Winter 2014 | Page 2

ARMA TM Australian Revenue Management Association Better Revenue – Better Industry ARMA Revenue Management Hotel School On line training courses available to ARMA Members Rates available for additional staff to access the training platform, enquire at [email protected] ARMA Training Modules included in your membership • Basic Principles of Hotel Revenue Management and Calculations • Traditional Measures of Success/Maximising Rooms Revenue • Rate Structure Review/ Controlling Room Sales • Manual Revenue Management Control • Groups and Revenue Management ARMA members can also study individual ecornell subjects with an exclusive 10% discount OWL Analytics (Origin World Labs) Hotel Analytics & Optimisation proud Corporate Partner with the ARMA • Introduction to Hotel Revenue Management The Science of Hotel Revenue Optimisation Certificate – offered to members through the ARMA Revenue Management Hotel School. Excellent rates of Members. • Forecasting and Availability Controls in Hotel Revenue Management OWL are a lab of Mathematicians, Behavioural Scientists, Information Technology veterans and, award-winning statisticians united by a passion for hotel analytics. • Pricing Strategy and Distribution Channels in Hotel Revenue Management eCornell School of Hotel Administration • Overbooking Practices in Hotel Revenue Management Cornell University – Hotel School of Administration has offered a discount on 3 of their selected online Certificate Courses and 10 of their selected online Individual Courses for our ARMA Members. • Non-Traditional Applications of Hotel Revenue Management • Price and Inventory Controls “Founded in 1922, Cornell University’s School of Hotel Administration was the first collegiate program in hospitality management. Today it is regarded as the world leader in it’s field” www.hotelschool.cornell.edu • Price Sensitivity and Pricing Decisions ARMA members can study with Cornell for a 20% discount off their online Certificates or an additional 1% off what discount they are advertising at the time of purchase • Segmentation and Price Optimization Certificate in Hotel Revenue Management Certificate in Advanced Hospitality Revenue Management: Pricing and Demand Strategies Master Certificate in Revenue Management • Displacement and Negotiated Pricing • Search Engines and Online Selling: Stimulating Incremental Demand