F E AT U R E A R T I C L E
7 WAYS
to track your
competition
Keeping track of your competition’s activities is easier than you think.
Here are a few things you could do to stay on top of your competitor’s
activities and keep ahead of the game.
1 Monitor Their Website & Blogs
You can learn a lot about your competition by
keeping an eye on their website. Check our rates,
packages and offers. Compare these to your own.
See how consumers are responding to these. Keep up
with the new services and even website functionalities
they add and see what kind of traction they may be
getting. Is it worth you implementing them too?
You can use STAAH’s RateStalk to monitor
competitor changes. It will show you rates of five of
your top competitors in a simple table and interactive
graph.
3 Set Up Google Alerts
Setting up Google Alerts to arrive in your inbox
is a good way to help properties monitor and track
what their competition is doing. Set alerts to go off
whenever competitors post press releases, get media
coverage and run promotional campaigns. This will
also help you shape your own marketing strategy as
you can understand what works and what fails for
your environment.
2 Sign up to Their Emails
Sign up for your competitors’ e-mail and direct
marketing campaigns, commonly known as Customer
Relationship Marketing (CRM) programmes. Become
a regular “customer” and you’ll quickly see what kind
of offers they provide and how they stack up to yours.
4
Track Their Social Platforms
Social media provides a great platform to spy on
competition. “Like” and “follow” your competition
on Facebook, Twitter and other social media channels
to see what they are posting. The responses their
content receives can also provide valuable data into
what kind of content your hotel should be posting on
its own channels and when.
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Better Revenue I Better Industry I APAC I www.revenuemanagement.com.au