RM Magazine - Autumn 2015 Revenue Management volume 3 | Page 3
FROM THE ARMA
Welcome
ARMA commenced the first quarter with a busy schedule
continuing visiting industry across the country. Following on
from the success of our Checking in with RM industry event
in Melbourne late last year we visited Perth on 4 March and
held a full day conference at the Mantra on Hay.
Thank you to our friends Dr Paul Whitelaw from
the William Angliss Institute, Ted Horner of E Horner
& Associates Pty Ltd, and Matthew Burke from STR
Global for your fantastic sessions. Also a huge thanks to
our Industry Partner the Accommodation Association of
Australia and supporter GTA (powering Global travel).
Late March featured Checking in with RM, Sydney at
the Amora Hotel Jamison. Look out for the feature in this issue regarding this event.
This year ARMA is excited to have launched YieldMAX™ – The Revenue
Management Simulator which is a fantastic training tool for employees to
understand how to maximise revenue out of the same demand base. In conjunction
with YieldMAX™ we have launched YieldLMS.com™ our revenue management
learning management system with over 20+ courses for non-members. Members
receive access at preferred pricing through the member services area of our website.
Our learning management platform is regularly updated and employees have
access to skilled industry trainers for course support.
This issue also features STAAH (www.staah.com). An exciting organisation with
some great products for industry supporting revenue management goals. ARMA has
formed a partnership with STAAH as their preferred supplier of RM education and
support for their clients. ARMA members also receive excellent rates on STAAH
products. Be sure to visit their website and take a look.
ARMA have been invited to speak at the YesBookIT Conference at Rydges World
Square in May to discuss Revenue Management in the Holiday Rental Industry. This
is a wonderful opportunity and an area ARMA has been doing a lot of work in. We
are looking forward to meeting with industry at that event.
The who’s who in RM feature this issue is a really interesting piece on Matthew
Rutherford, Director of Yield Management and Market Planning P&O Cruises
and Cunard, Carnival Australia. Matthew has worked for a diverse range of
organisations in revenue management and we are thrilled to have him as an Industry
Advisory Panel member.
Lastly ARMA would like to thank its Industry Advisory Panel for their
contribution thus far to industry generated questions in the revenue management
space. Our members really value the opportunity to pose questions to such a high
level cross section of industry leaders and consider a range of views on topical issues.
With winter approaching be sure to check out another ARMA favourite Rustic
Pumpkin Soup on page 29, a winner in every household this winter and one the
everyday chef in all of us can manage – super easy!
YTD Feb
2015
Occ %
YTD
ADR $
YTD
RevPAR $
YTD
RevPAR %
Change
Australia
75.3
181.01
136.33
3.9%
Sydney
83.6
200.23
167.46
4.1%
Melbourne
81.4
184.94
150.62
4.2%
Brisbane
76.0
189.44
143.90
-1.1
Perth
83.5
200.94
167.80
-3.9
Source: STR Global
Warm regards
Melissa Kalan
In this Issue
The who’s who of RM
Matthew Rutherford....................................
7
AMAZON
The sleeping hotel giant.............................
8
The taste of revenue
management success............................
12
The who’s who of RM
Melissa Kalan............................................
14
The Situation or Challenge:
Forecast Accuracy...................................
16
STR Global FAQs......................................
18
Data mining and
delivering gold..........................................
22
Checking in with RM, Sydney
What an event!.........................................
Recipe – Rustic Pumpkin Soup..........
24
29
PUBLISHER
Melissa Kalan – ARMA
www.revenuemanagement.com.au
JOURNALIST
BNP Media/Business News Publications
Level 3, 451 St Pauls Terrace
Fortitude Valley QLD Australia 4006
DESIGN
Debbie Elliott – 0421 026 915
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