RixosMag.pdf Yaz-Summer 2015 | Page 175

We believe that being institutionalized is not a fashion trend, but rather, it is a necessity. Climber B.C. is the brand for those who want to interpret their simplicity. Could you tell us about your customer profile? Who shops from Climber B.C.? Climber B.C. is a young and dynamic brand. You can wear our collections both day and night. Our customers’ ages ranges from 18 to 45. We aren’t afraid of trying new concepts. There is also an intense interest towards our accessory collection, which includes everything from bags to shoes. Could you tell us about the advantages of being a family company and carrying a genuine corporate culture? We believe that being institutionalized is not a fashion trend, but rather, it is a necessity. Behind our success lies a management style that focuses on dynamic human resources, technological infrastructure, investing in the brand value, and being customer and quality oriented. Our management style improves itself with not just material gains, but also through an awareness of corporate citizenship providing for society, customers, employees, and suppliers. Climber B.C. successfully makes sustainable improvement by focusing on its goals which involve the brand’s vision, mission, policies and strategies; without making any concessions about environmental awareness and quality awareness; and acting with a team spirit during changing conditions. Climber B.C. founded its own corporate culture and structure, shared this culture with its employees, continues improvement infrastructures through trainings, manages the customer-oriented process, and continuously renews itself through these principles of constant development. Sadeliğe