RixosMag.pdf Sonbahar-Fall 2015 | Page 159

BIG BANG’IN 10. YIL DÖNÜMÜ The 10th A nnive rsa r y of Big Ba ng hublot H ublot celebrates the 10th anniversary of the iconic BIG BANG by unveiling 3 new models culminating in a $10 million collection called “Big Bang Unico “10 Years” Haute Joaillerie” It’s hard to believe that 10 years have passed since Hublot unveiled its first Big Bang - the Big Bang Gold Ceramic. In spring 2005, Jean-Claude Biver, now President of Hublot and President of the Watch Division of LVMH, along with his team led by Ricardo Guadalupe, the brand's CEO, created this classic Hublot model - the starting point for a new collection. They’ve come quite far since then. The BIG BANG, now the brand's signature collection, has become phenomenally successful. Now celebrating its 10th anniversary, Hublot basks in the popularity of their perfect illustration of the Fusion concept, which is what the iconic design of the award winning BIG BANG timepiece is called. The term "BIG BANG" is based on an idea central to the art of fusion: the combining of objects and materials which, under normal conditions, never appear together. An example of this would be the fusion of rubber and gold. The former is harvested from a tree, the latter mined from deep inside the earth. While they never naturally appear together, the BIG BANG combines these materials in a striking contrast, appearing to bring together both the past and the future in one. Hublot, ikonik BIG BANG’ın 10. yıl dönümünü 3 yeni modeld V