As part of Rixo’s offline marketing campaign they will be holding a launch event to introduce their new collaboration with Dua Lipa. The event will be held in Chelsea which is based near their head office.
Blue bird is available to hire out, including their open space bar and convention rooms. Its luxury design gives a professional, yet trendy space to be in for a range of desired events and gatherings.
For the collaboration launch event bloggers and influencers would be invited to the blue bird for a social evening with a preview of the new garments. This will also help with the online awareness of the collaboration such as through the influencers which will attend, and what they forward onto their own audience.
Therefore the offline event will also be publically shown online and intertwined with Rixo’s own social media presence.