My idea for the photoshoot was a setting in an old sun beam car with two models displaying the new collection. The simple yet unique setting creates a vibe to fit within previous marketing from Rixo and a theme Dua Lipa promotes on her own platforms. I followed the colour red from my previous Dua Lipa mood board which will be an conic colour of the collaboration.
When directing the photoshoot I did a lot of direct shots with the models such as through eye contact with the lense, to create a direct photo; also using different angles for depth within the images.
My favourite images I will then take forward to the editing process which will be used for promotional marketing such as for adverts and on their website.
photoshoot