Rixo X Dua Lipa Brand collaboration | Page 11

Cash desk

Rails

Accessories counter

Lounge area

Staff exit to store cupboard

Large mirror

Further rails attached to the wall

Entrance

After the press launch at the Blue bird in Chelsea. The next day the pop up shop will open for a limited one month, holding the latest range with Dua Lipa and some selected garments from previous lines. For the short space of time the pop up will set up in the theme of the collaboration. The space in Boxpark is limited however will be decorated and used to its full potential. The space will have features of Boxpark but will have enlarged promotional posters of the collaboration and décor to suit the brand.

Here is an example of the store layout which would be given to new employees to visualize the new layout and surroundings and to also give individuals an idea of how Rixo has used the best of the space given to their advantage.