HILFIGER HEADS TO LA
Hilfiger is now doing the see-now and buy-now from the catwalk as other brands such as; Burberry.
Tommy Hlfiger's next catwalk is heading to Los Angeles in February in 2017. The show will be about "inclusivity, fusing fashion and entertainment, celebrating pop culture, and connecting our global consumers to inspiring, unexpected fashion experiences" "The casual, cool, chic look that is leading the fashion world this season was born and bred in LA and I knew this show would feel at home on Venice Beach,".
The show will show the Hilfiger Spring 2017 and also the Tommy x Gigi collaboration.
It will be the first time that the brand will be absent from the New York Fashion Week schedule but, rather than conflict with any other big-name brands, the label has decided to show on February 8, the day before NYFW starts, meaning editors, buyers and other showgoers will be able to make the West Coast to East Coast journey in time for day one of the four-and-a-half week show marathon.
Sources from Vogue.