Marketing Katie Piper X River Island
Online I have shown the main cover photo for Katie Piper X
River Island over all platforms including Instagram,
Facebook, Twitter, the River Island website and also
The Katie Piper foundation website. I think keeping a
consistent cover photo is important as it is clear that it
is the same collaboration and does not confuse customers
but it allows them to remember the image and recognise
it when advertised therefore keeping
it in their mind.
As an online campaign I have used River
Islands hashtag #ImwearingRI and altered
it to #ImwearingRIforKPF to add in the
charity aspect and also to seperate
customers photos of the collaboration
collection and normal collections.
The favourite hashtagged photos will be in
for the chance to win afternoon tea at
Scetch London.