1. This image promotes the catwalk. Celebrities have been tagged so their followers can know about the collaboration.
2. This post allows people to shop online as it links to the River Island website. This post also includes three images as you swipe left to view more images of the range.
3. This post is an update about the collaboration so their followers know what is happening.
4. Here is a Instagram story which takes 30 second videos and pictures where their followers can see what is happening live. This post is about the behind the scenes of the fashion show.
5. Here is a reminder of the fashion show and it has a link to the live stream. People can play back this video if they missed the livestream.
6. This image has a link where people can sign up and get notifications for up dates.