River Island x Cara Delevingne | Page 37

FACEBOOK

1. Event page for the Cara X RL launch party. People can click on the page and say if they are interested or going to the event. This then sends them notifications for any updates about the event.

2. Event page for the Cara X RL catwalk show. People can like the page for updates and watch the live stream.

3. This is a sponsored post that will be on the target markets homepage. This is used to spread the news of the collaboration. People can like the page to stay up dated with news about the collaboration.

4. This is a paid promotional post about Cara Delevingne's new movie. This also shows a sponsorship between the film and the river island collaboration.

5. This is an offer for students who can receive 20% off the new range online and offline.