KPI'S River Island X Cara Delevingne
FACEBOOK:
River Island have over 2,190,000 followers, we want this raised to 4M by September 2017. Cara Delevingne has 6,130,000 followers on Facebook, with her promoting the brand and sharing her range on social media it will help River Island have a bigger following. On Facebook there will be livestreams and sharing new updates.
TWITTER:
River Island has over 400K followers, we want this raised to 1M by June 2017. Cara Delevingne has over 8M. She can help get more followers on the River Island page by taking over their Twitter and tweeting fans on their account. We aim to get #CaraXRL trending worldwide as the livestream of the catwalk is shared online. The hashtags #Cara #CaraXRL #RiverIsland can be used for a discussion between the customers online.
INSTAGRAM:
River Island has 1.7M followers and Cara Delevingne has 40.3M. With the location tags, tags of friends, shopping online and hashtags, this will help raise the number of followers. We aim to raise the number of followers on the River Islands page to 3M by September 2017. There will be stories and images shared by Cara and her social media friends.
FOOTFALL:
We would like our footfall to increase by 15%. This can be done by promotion on buses, billboards, in magazines, bus stops, posters and social media. There will be a catwalk event held in Piccadilly circus. There will also be a launch party where fans can meet Cara and be the first to buy the products at the River Island flagship store in London.