7
Age: 16-25
Job: Either part time because they are still in education or otherwise: blogger, designer, in fashion industry.
Acorn classification: Lives in a city like: London or Brighton.
Lifestyle: They enjoy shopping, festivals, music, are creative and possibly in to watching or creating Youtube videos.
Early adapters: This is the second fastest category of individuals who adopt an innovation. These individuals have the highest degree of opinion leadership among the adopter categories. Early adopters are typically younger in age, have a higher social status, have more financial liquidity, advanced education, and are more socially forward than late adopters, More discrete in adoption choices than innovators.
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