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Community & Tourism Grandview Park, South St. Paul COMMUNITY & TOURISM MATTERS By Eric Satre, Inver Grove Heights CVB Executive Director At the heart of a city is community. At the heart of the travel industry is tourism. What is tourism and what role does it play in our communities? “No other industry touches as many aspects of a community as tourism. Tourism is a system of interrelated industries including lodging, dining, retail, recreation, entertainment, arts and culture, and transportation. Tourism is an economic engine bringing new money into a community’s economy, providing jobs and generating taxes that sustain community vitality.” –Messer, Cynthia. (2020). University of Minnesota Tourism Center www.tourism.umn.edu As you can imagine, the COVID-19 pandemic has devastated both our business community and in-turn, the tourism industry. Hotels, restaurants, attractions, and other industry-related businesses (many of which are small businesses) have been forced to temporarily close or re-imagine business operations overnight. Considered an essential business by the Governor, hotels have stayed open and ramped up safety precautions during the check-in process, interactions between hotel staff and guests, establishing breakfast to-go, and expanding housekeeping. Our hotels have made these adjustments and are ready to welcome guests when the time is right and visitors are ready. Restaurants have been forced to change their approach as well, ranging from closed indoor dining, to patios only to partial indoor dining. Throughout the pandemic, most have stayed open offering takeout and delivery options. Meanwhile, the local community has risen up to support local restaurants. Social media is full of countless examples of residents voicing support and buying local. These are just two ways businesses are adapting to change. The River Heights Chamber of Commerce, Progress Plus, Inver Grove Heights CVB, City of Inver Grove Heights, and City of South St. Paul are partnering together to provide resources for businesses and residents alike. In addition, the CVB is encouraging visitors to make future travel plans and research our destination ahead of time. Studies have shown most visitors will be ready to travel when deemed safe. LOCATION, LOCATION, LOCATION Location plays a major role in how we market the region. Located in the southeast Twin Cities metro, Inver Grove Heights and South St. Paul are thriving communities to live, work, and play. Both cities boast amazing river views, convenient freeway access to the rest of the metro area, and a genuine hometown feel nestled within a large metropolitan area. The River Heights region is strongly positioned at the intersection of Highway 52 and I-494. Another major thoroughfare includes Concord Blvd. which connects both cities to downtown St. Paul and several area businesses. From the region, St. Paul is eight miles, Minneapolis is 15 www.riverheights.com | River Heights Chamber of Commerce 11