Risk & Business Magazine Waypoint Winter 2021 - Page 4

CONTENTS

PUBLISHER MANAGING EDITOR
GRAPHIC DESIGN CONTENT COORDINATOR
CONTRIBUTORS
ADVERTISING ( Local ) PHOTOGRAPHY
Tulip Media Group Erika MacLeod Heather Crossman Stacey Cowperthwaite Tony Hayes Rachel Krebs Ashley Turner Neil Patel Michael Bungay Stanier Allison Gandy Erin Ewing All images sourced from Tulip Media Group or iStock . com unless otherwise identified .
5 3 IMPORTANT LETTERS Rachel Krebs
6 SPEAK THE TRUTH Ashley Turner
8 GOOGLE AD HACKS Neil Patel
10 COACHING QUEWSTIONS Michael Bungayw Stanier

WELCOME

12 HARBOUR AWIR FROM HUMBLE BEGINNINWGS TO GLOBAL LEADERW IN SERVICE AND SUSTAINABILITY
14 CREDIT CONSENT Allison Gandy
Head Office 301-841 Cliffe Avenue Courtenay , BC V9N 2J8 Ph : 250-338-3355 • Fax : 250-338-0547 waypoint . ca
Waypoint Insurance Risk & Business Magazine TM is published by Tulip Media Group . All content , copyright © 2020 , Tulip Media Group . All rights reserved .
Risk & Business Magazine TM is a valued and recognized trademark of Tulip Media Group . This publication may not be reproduced , all or in part , without written consent from the publisher . Every effort has been made to ensure the accuracy of all content in this publication , however , neither the publisher nor Waypoint Insurance will be held responsible for omissions or errors .
Articles , reports and information contained herein reflect the views of the individuals who wrote or prepared them and do not necessarily represent the position of the publisher or Waypoint Insurance . The material herein is intended for educational and informational purposes only . Nothing herein is to be considered the rendering of insurance advice for specific cases or circumstances . Communication of any legal information contained herein does not constitute an attorney-client relationship , nor convey legal advice or recommendation of any kind . Do not rely on information contained herein to replace consultation with qualified brokers , attorneys or other professionals in your jurisdiction .
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Hello and thank you for opening the winter edition of Waypoint Insurance Risk & Business Magazine . I ’ d like to start by welcoming you to 2021 and commend you all for persevering through the struggles that came with this past year . The year 2020 was a curveball for us all , but the team here at Waypoint rolled up their sleeves and pivoted to a new way of doing business , literally overnight , to continue taking care of our clients . Preserving the health and safety of our valued staff and clients remains our top priority .
A huge thanks again to all of our frontline workers whose bravery and dedication to keeping our communities safe and healthy is so appreciated . We will continue to show our support in any way we can .
Insurance is the seemingly invisible part of our daily lives , and it is what allows you , as a business owner and entrepreneur , to take risks and grow your company . We know insurance can be confusing and overwhelming to many people , and yet , it is just as much a part of your business as your marketing or strategic plan . For those small businesses working to recover from the second wave , we are here to help . We understand the difficulties you are facing and want to make it easier for you , providing a fresh perspective on insurance .
We hope you find some value in this magazine and encourage you to contact any one of our 17 offices throughout BC to discuss your insurance needs .
All the best in 2021 ! Tony Hayes , CEO
waypoint . ca
TULIP MEDIA GROUP Toll Free : ( 877 ) 719-8919 info @ TulipMediaGroup . com • TulipMediaGroup . com
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