PUBLISHER MANAGING EDITOR
GRAPHIC DESIGN CONTENT COORDINATOR
ADVERTISING ( Local ) PHOTOGRAPHY
Tulip Media Group Erika MacLeod Heather Crossman Stacey Cowperthwaite Tony Hayes Rachel Krebs Ashley Turner Neil Patel Michael Bungay Stanier Allison Gandy Erin Ewing All images sourced from Tulip Media Group or iStock . com unless otherwise identified .
5 3 IMPORTANT LETTERS Rachel Krebs
6 SPEAK THE TRUTH Ashley Turner
8 GOOGLE AD HACKS Neil Patel
10 COACHING QUEWSTIONS Michael Bungayw Stanier
12 HARBOUR AWIR FROM HUMBLE BEGINNINWGS TO GLOBAL LEADERW IN SERVICE AND SUSTAINABILITY
14 CREDIT CONSENT Allison Gandy
Head Office 301-841 Cliffe Avenue Courtenay , BC V9N 2J8 Ph : 250-338-3355 • Fax : 250-338-0547 waypoint . ca
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Hello and thank you for opening the winter edition of Waypoint Insurance Risk & Business Magazine . I ’ d like to start by welcoming you to 2021 and commend you all for persevering through the struggles that came with this past year . The year 2020 was a curveball for us all , but the team here at Waypoint rolled up their sleeves and pivoted to a new way of doing business , literally overnight , to continue taking care of our clients . Preserving the health and safety of our valued staff and clients remains our top priority .
A huge thanks again to all of our frontline workers whose bravery and dedication to keeping our communities safe and healthy is so appreciated . We will continue to show our support in any way we can .
Insurance is the seemingly invisible part of our daily lives , and it is what allows you , as a business owner and entrepreneur , to take risks and grow your company . We know insurance can be confusing and overwhelming to many people , and yet , it is just as much a part of your business as your marketing or strategic plan . For those small businesses working to recover from the second wave , we are here to help . We understand the difficulties you are facing and want to make it easier for you , providing a fresh perspective on insurance .
We hope you find some value in this magazine and encourage you to contact any one of our 17 offices throughout BC to discuss your insurance needs .
All the best in 2021 ! Tony Hayes , CEO
waypoint . ca
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