Risk & Business Magazine Walsh Duffield Companies Spring 2016 | Page 4

RISK& BUSINESS MAGAZINE PUBLISHER EDITOR-IN-CHIEF GRAPHIC DESIGN CONTENT COORDINATOR Carle Publishing Inc. Andy Buyting Jessica Cook Stacey Cowperthwaite CONTRIBUTORS Salim Ismail Andrew Davis John DiJulius III Patrick Bet-Davis Verne Harnish Dave Kerpen Eric Fry Dr. Brad Smart Alex Maness Maria A. Story Carol A. Wageman Mark Garvelli Lisa M. Petronio Richard W. Godshaw ADVERTISING (National) ADVERTISING (Local) Keith Keane Lindsay Varga PHOTOGRAPHY All images sourced from Carle Publishing Inc. or iStockphotos.ca unless otherwise identified. 16 Exponential Organizations How Technology WILL Change Your Business CONTENTS Letter From the President 5 Walsh Duffield 6 Daily “Adrenaline” Meeting 9 About Us 801 Main Street Buffalo, NY 14203 716-853-3820 www.walshins.com Walsh Duffield Companies Risk & Business MagazineTM is published by Carle Publishing Inc. All content, copyright © 2016, Carle Publishing Inc. All rights reserved. Risk & Business MagazineTM is a valued and recognized trademark of Carle Publishing Inc. This publication may not be reproduced, all or in part, without written consent from the publisher. Every effort has been made to ensure the accuracy of all content in this publication, however, the publisher nor Walsh Duffield Companies will be held responsible for omissions or errors. Articles, reports and information contained herein reflect the views of the individuals who wrote or prepared them and do not necessarily represent the position of the publisher or Walsh Duffield Companies. The material herein is intended for educational and informational purposes only. Nothing herein is to be considered the rendering of insurance advice for specific cases or circumstances. Communication of any legal information contained herein does not constitute an attorney-client relationship, nor convey legal advice or recommendation of any kind. Do not rely on information contained herein to replace consultation with qualified  brokers, attorneys or other professionals in your jurisdiction.” Please address all editorial and advertising inquiries to Carle Publishing Inc., Email: [email protected]. Carle Publishing Inc. is not held responsible for the loss, damage or any other injury to unsolicited material (including but not limited to manuscripts, artwork, photographs and advertisements). Unsolicited material must be included with a self-addressed, overnight-delivery return envelope, postage prepaid. Carle Publishing Inc. and Walsh Duffield Companies will not give or rent your name, mailing address, or other contact information to third parties. Subscriptions are complimentary for qualified individuals. Carle Publishing Toll Free: [phone], Fax: [phone] Email: [email protected] Website: www.carlepublishing.com Sticking to Your Agenda Why Are You Here? 12 What’s the Prospect Really Saying? 14 3 Digital Marketing Tips 20 The Simple Story That is Missing From Your Marketing Look Past the “Buying Signals” and Ask More Questions Be Successful in 2016 Big Mistakes Interviewers Make Learn How to Avoid Them 22 7 Ways Your Ego Will Be Tested in Sales 24 Overcoming Sales Challenges Worksite Wellness By Example 25 Mitigating the Risks of Technology 26 Mitigating the Risk of Wealth 26 Mission, Purpose & Vision Statements 28 Tackling Wellness Programs Protecting Your Company with Cyber Liability The VIP Executive Services Program What’s the Difference? 31 Expanding Compensation Packages 31 Voluntary Benefits without Extra Costs W elcome to our first edition of Risk & Business Magazine. We are excited to bring together a variety of articles which hopefully provide interesting insight into risks and opportunities for your business. Your unique insurance needs will change over time as your business grows and evolves. Our team is poised to help along the way and our primary focus is creating solutions to keep you safe and well. We accomplish that goal by listening, discovering and learning. Walsh Duffield Companies is a fourth generation family owned independent insurance agency with 85 employees. We offer a wide range of insurance products – including auto, home, business, employee benefits, life and long term care. Our office locations are in Buffalo, Rochester and Medina. Several agencies are under the Walsh banner…Barry York Agency, Walsh Quinn Agency, Sardinia Associates and the Garrick Insurance Agency. Our hope is you will find a couple of articles that get you thinking strategically about your business. You face lots of risks every day and we want to help you manage those risks in an informed and innovative way. Please contact any member of our team (walshins.com). Thank you for taking the time to read this issue. I look forward to hearing your feedback and suggestions, so please send me a note at [email protected] Sincerely, Edward F. Walsh, Jr. CPCU, CIC President & Chief Operati